Investors pay a premium for predictable bookings growth and therefore for spend efficiency and accurate growth modeling.
Yet, many startups can’t quantify answers to C-level questions like: “How much pipeline do we need by when from which origins to make our bookings goals?“
Instrumental and Creative
Johannes is an instrumental leader and team player in driving and executing our actions and success. As a marketing executive he is creative, bright and a pleasure to work with.
Pragmatic and Effective
Johannes is a breath of fresh air in a sense that his interventions are logical, precise, prescriptive, pragmatic and on the mark. With a bias for action he makes work challenging and fun.
Johannes is a one of a kind marketer, with a very unique combination of skills from deep analytical expertise to structured research methodologies to strategic planning to team building.
2020 MARCH 31 FOCUS: “Coping with COVID-19 – Practical ideas from around the world”: Welcome back to our newsletter. Obviously, things have changed, and so rather than returning to standard marketing topics, we’re continuing our coverage of h...Read More
The focus of our last two COVID-19 blogs has been on providing practical marketing advice and sharing fact-based approaches to dealing with the crisis. The first blog provided a primer of 8 likely questions asked of marketers to help their organizati...Read More
We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed, new infections already announced this weekend (the date of this writing is March 15, 2020). Most logistic curve simulations of the virus’ spread suggest ...Read More