Growth Architecting = “Plans & Pipes”

We help you architect and deliver an integrated pipeline across sales, marketing and customer success using our team, tools and best practices.

Knowing how much pipeline you’ll need by when from which sources to make your bookings goals makes growth predictable and efficient.


Plans – Quantify growth

  • Pressure test feasibility of growth strategies and scenarios
  • Calculate and budget all sources of pipeline and revenue growth
  • Allocate resources and optimize spend with simple reporting
  • Set clear goals & KPIs

Pipes – Deliver pipeline

  • Repeatable, data-driven demand generation process and pipeline
  • MarTech stack implementation tuned to your growth stage
  • Precision-segmented, enriched lead database(s) that are human-verified
  • Verifiably predictable growth

Growth Architecting – ROI

Observed, tangible benefits:

  • Faster time to pipeline delivery and revenue growth
  • Redeploy $’s / resources from inefficient program(s)
  • Save 0.25+ FTE in planning from business / revenue operations
  • Clearer goals for board, sales, or marketing meetings and reduced prep time
Faster Time to PIpeline and Revenue 0
More Efficient Budget Spend 0
Reduced Business Operations Efforts 0
Shortened Meeting and Prep Time 0

Growth Architecting – Services & Solutions

Growth Strategy

  • Up-front strategy development (precision segmentation, clear differentiation)
  • Go-to-market and demand generation blueprint
  • Precision segmentation and clear differentiation
  • Leadership coaching and board prep
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Modeling & Tracking

  • “Science of Revenue” pipeline modeling tools
  • Machine learning-based optimization
  • Monthly / quarterly plan vs actual reviews
  • Project management (Asana, Monday)
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Skilled Fulfillment Team

  • Quality databases, data enrichment, syndication
  • Sales, sales development and sales management
  • Influencer management (AR, PR, Social)
  • LinkedIn / Social programs and ads
  • MarTech stack implementations
  • Creative and branding
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Simple and transparent pricing:

Johannes – Fractional CMO and COO

  • As a long-term CMO and COO, Johannes drives growth and scales B2B cloud software companies, having managed teams in size from raw start-ups to 400 persons.
  • With his team he has successfully scaled multiple B2B demand gen implementations from nearly zero to 75% of new business pipeline in 9 to 18 months, and collectively produced $400M in closable B2B pipeline.
  • Being half German and half Californian, he not only executes efficiently and on budget with a highly analytical approach, but also knows how to get creative or innovate pragmatic solutions to difficult problems.

Growth Architecting – Principal Deliverables

Accurate growth planning that rests on precise pipeline modeling and a solid strategic foundation

Revenue Framing
Apply “Science of Revenue”: Precise forecasting to model growth sources and scenarios
Precision Segmentation
Precisely define who has / will buy from you. As well as why and how they'll buy.
Value Proposition
Differentiation, messaging and positioning, thought leadership and content
Pipeline Delivery
Pipeline from all sources & programs, MarTech stack, capacity ramp plan

Growth Architecting – Who uses us

If you believe in growth being not only art but also science and in transparent data sharing, and you are thoughtful … you will like our approach

RAMP – Seed or Series A

  • You’re a CEO, COO, CMO, or CRO
  • Early stage B2B cloud software startup
  • You want to scratch-build a best-practices, high velocity demand generation engine that can scale
  • You’re innovative, data-driven, rational, and action-oriented, looking for fast results

SCALE – Series B, C, or D

  • CMO, CRO, CEO, VP of Demand Gen or Business Ops
  • B2B cloud software startup, or fast growing services
  • You want to grow faster and more predictably, and optimize your demand generation infrastructure
  • You hate wasting time on silo’ed politicking or the small stuff because you are busy building pipeline

VALIDATE – Investors

  • Angel, venture capital, or private equity investor
  • You’ve seen the PPTs but don’t believe the math
  • Want certainty that sales and marketing budgets have predictable pipeline results and are efficient
  • You are highly analytical, understand modern demand generation engines, and prefer data over opinions


Instrumental and Creative

Johannes is an instrumental leader and team player in driving and executing our actions and success. As a marketing executive he is creative, bright and a pleasure to work with.

Steve Yount VP of Sales at Medrio

Pragmatic and Effective

Johannes is a breath of fresh air in a sense that his interventions are logical, precise, prescriptive, pragmatic and always on the mark. Johannes has a true bias for action and makes work both challenging and fun.

Mark Zawacki Founder of 650 Labs

Marketing Leader

Johannes is a one of a kind marketer, with a very unique combination of skills from deep analytical expertise to structured research methodologies to strategic planning to team building.

Leslie Olsen CMO at Fundbox

Growth Architecting – Blog

For serious practitioners looking to predictably and measurably produce pipeline with scalable processes and reusable tools

Contact Us!

Go to market faster

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