Growth Architecting for B2B Cloud Software Startups
You want to grow but it’s not happening fast enough
You are probably already looking at sales and marketing automation tools, sales acceleration apps, predictive modeling, account-based marketing (“ABM”), or even machine learning. They all promise to grow your pipeline. But technology alone won’t get you there. You also need a CXO-level, ready-to-go growth architecture that can take you to market. Meaning the underlying strategic plan that hangs together, complete with goals, processes, tools, and a team with the integrated expertise to pull it all together.
Avoid two contradictory “Monday morning” challenges:
How to be scrappy to hit your near-term growth targets, while creating a scalable foundation that enables your long-term growth. I.e. you need to produce results today with the budget you have now AND lay the foundation of a scalable infrastructure for future, more efficient growth.