Content Marketing

What is “Value” in a Value Proposition?

Whenever we meet a new company, one of the first questions as we get to know them is “what’s your value proposition?”, or more colloquially, “what’s your shtick?”. In the Silicon Valley the answer often launches into some techno jargon that sounds compellingly incomprehensible, creating...

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Is Your Content Marketing Effective?

Creating good content is tough. Really tough—especially when you’re trying to meet B2B demand generation deadlines. How many of us have created me-too pieces of content that we aren’t proud of—content pieces that have been blasted to the world in the hope that we will...

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