Marketing

Weathering the COVID-19 storm – How to quickly reforecast to not get blown off course

We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed, new infections already announced this weekend (the date of this writing is March 15, 2020). Most logistic curve simulations of the virus’ spread suggest a doubling of total infections...

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5 Things to Consider When Creating Killer Marketing Messaging

Digital marketing techniques, like “Account Based Marketing” for example, heavily depend on high-quality content that can draw a crowd. Now, to stand out from all the other marketing content from organizations trying to get attention also requires offering compelling thought leadership content with a clearly...

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Time to Get Real: Going Beyond the ABM Hype

The number of marketing professionals proficient in marketing automation and ABM is surely greater than those that identifiably advertise an official credential or deep ABM expertise on their LinkedIn profile. But probably not by much; marketing people tend to be good at marketing, and so...

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