Solutions

Predictable Go-to-Market through "Growth Architecting" for B2B cloud software startups

“Growth Architecting” = Strategy + plans + pipes

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Strategy – Blueprint growth

  1. “Precision segmentation” targeting
  2. Competitive value proposition
  3. Capacity & project planning
  4. Board / CXO meeting prep
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Plans – Model & track

  1. Science of revenue “Revenue Framing” and realistic, trackable growth forecasting
  2. Optimize budgets and model scenarios
  3. Monthly goals & OKRs / KPIs
Three mature businesseople using a laptop and discussing paperwork while having a meeting together in the lobby of an office building

Pipes – Deliver pipeline

  1. Fractional CMO, executive coaching
  2. Tracking & corrective action
  3. Skilled fulfillment team
  4. Project management

Pragmatic launch plans

Pull us in when you can’t miss a growth beat while needing to (re)build your growth pipeline in record time.

More than just help you source new leads, we start with precisely targeting your winning segments and tightening your competitive value proposition so it also delivers on social media in 300-characters.

By the time we’re done, you’ll have scalable demand generation, ongoing revenue modeling and metrics to stay on track, a growth-optimized budget, and an integrated MarTech stack to predictably hit your go-to-market goals.

Why re-invent the wheel?

“Revenue Framing” – Quantifying and visualizing growth

“Pipe Composer”

  • Drag-and-drop pipeline modeling tools like Funnelytics or Geru
  • Easy to set up and use to brainstorm and quickly quantify and visualize different lead sources

“Cohort Modeling”

  • Our own algorithmic engine models bookings from all your lead sources with volumes and conversion rates calibrated using your data
  • Model growth and spend scenarios
  • Optimize your budget and spend
  • Quantify goals and KPIs to stay on track

“Pipe Visualizer”

  • D3.js Sankey tools visualize your pipeline to intuitively compare and illustrate different growth and spend scenarios
  • Great for CXO, board, or staff meetings to communicate your growth … and goal attainment throughout the year

Precisely defined segments

Concentrate your $’s on tightly identified targets

Targeting segments by vertical, geo, size, or title, buying a database and start making cold-calls just doesn’t cut it anymore: You can’t scale cost-effectively and you miss prospects’ online journeys.

In the age of digital marketing, you can save precious $’s if you get more than 3% closure rates out of your leads, and you’re only buying databases, ads and marketing programs that exactly aim at who has and will be buying your offerings.

 

This means addressing two challenges:

How to tighten your market focus using deep firmo-, demo-, and psychographic segmentation? E.g. by leveraging ML tools, online data, and CRM data analyses to know your resonating buyers intimately.

And how to define the exact channels, campaigns and messaging that will attract those buyers when they’re looking for (your) solutions to their pains?

Distinctive value proposition

Quantify “Value-Add”

  • We define value as “incremental profits”, i.e. how much they gain by using your offerng
  • Then we determine how your offering accrues “incremental profits” to your buyers
  • Read more in our newsletter and blog

Build “Messaging Hierarchy”

  • Extract qualitative statements of where and how “value is accrued” and convert those into a logical, easy to follow framework
  • Export this framework into positioning and messaging which become the foundation of your company’s messaging hierarchy
  • Read more in our blog

Catchy “Why Us?”

  • And then we work with you to add emotional appeal and verve

Scalable MarTech architecture

You are probably using sales and marketing automation tools, sales acceleration apps, predictive modeling, account-based marketing (“ABM”), or even machine learning. They all promise to grow pipeline.

 

But technology alone won’t get you there.

You also need a CXO-level, ready-to-go growth architecture that can take you to market. A strategic blueprint whose numbers hang together, clear target segmentation, and a distinctive value proposition.

Once your strategic purpose is thus clarified, then it’s time to buy / optimize your MarTech stack so you only pay for what you need. And so you know if you’re making your pipeline and bookings goals. Vs. getting buried under vanity marketing stats that have no line of sight to your bookings goals.

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Our job is to make you successful, and we can … at your speed

Why “Growth Architecting”?

  • You want an integrated, proven approach that is both strategic and tactical, and that is ready to go
  • You can’t waste time with reinventing the wheel, or with hiring specialized skills or paying an army of contractors to train them

Why “Science of Revenue “?

  • By being highly analytical and metrics-driven, our modeling tools and techniques are results oriented
  • When we implement data transparency and accountability, it enables accurate and predictable growth planning

Why “B2B Cloud Startups”?

  • Cloud software companies’ new business starts on the web. Capturing leads efficiently online and converting them into high quality sales pipeline is the name of the game
  • If your revenue is between $0M and $100M, we have a proven track record of rapidly delivering pipeline as well as creating a scalable demand generation engine