Solutions

"Growth Architecting" and forecasting, revenue attribution, and scenario simulations

In an overwhelming “red ocean” of MarTech point products and services, it is difficult to demonstrate the ROI of the associated spend, never mind motivate collaboration across siloed departments. We solve that by aligning decision makers and departments around one central, quantified KPI: Revenue growth.

What we do

Phase 1 – Holistic “revenue framing”

Architect and model how all lead sources, channels, and products contribute to growth

Phase 2 – Demand and capacity forecasting

For each source and channel, model growth in demand and needed capacity to capture it

Phase 3 – “What-if” scenario modeling

Model strategic investments and other changes and see where you COULD end up

Solutions and service options for your growth stage and budget:

  • LAUNCH: Seed Stage Budget
  • $ 1,750 Typical per Project / Month
    • Lead database, lead source def’ns, pipeline model, conversion rates, CRM and marketing automation
    • Pipeline forecast to $10M, <=3 growth scenarios
    • Actual budgets vary based on each situation
  • Request Pricing
  • RAMP: Series A/B Budget
  • $ 2,750 Typical per Project / Month
    • Campaign planning, sales & SDR capacity plan; lead scoring, enrichment & mgmt; prospect mgmt
    • Pipeline forecast to $50M, <=10 growth scenarios
    • Plus Seed Stage items
  • Request Pricing
  • SCALE: Series C/D Budget
  • $ 4,500 Typical per Project / Month
    • Time-phased lead model, $ attribution, scenario modeling, budget performance, project mgmt.
    • Pipeline forecast to $150M, <=25 growth scenarios
    • Plus Seed Stage and Series A/B items
  • Request Pricing
  • FREE ``Growth Baseline`` Healthcheck
  • $ 0 Free Workshop (2 to 4 hours)
    • Assess Demand Generation: Strategy, sales & SDR enablement, brand, product marketing, MarTech
    • Assess Scaling: Go-to-market plans, sales and SDR capacity and training, content, analytics, business ops
    • Advisory: Executive coaching; goals, roles and rules
  • Free Healthcheck
  • RAMP - Seed or Series A Budget
  • $ 1,600 Typical ``Satisfaction Guaranteed`` Kickoff Pricing
    • Assess Demand Generation: Workshop + Inbound mktg, SEO/SEM, differentiation, sales training
    • Assess Scaling: Workshop + Quantified capacity ramp-up, pipeline governance, ABM and ops training
    • Advisory: Workshop + Leadership coaching
  • Contact Us
  • SCALE - Series B, C or D Budget
  • $ 2,800 Typical ``Satisfaction Guaranteed`` Kickoff Pricing
    • Assess Demand Generation: Seed/A + Integrated mktg. campaigns, cust. research, AR, content
    • Assess Scaling: Seed/A + Assess recruitment, real-time performance analytics, resourcing
    • Advisory: Seed/A + Transparency, training
  • Contact Us