Author: Johannes Hoech

Grow more with less budget – Low $ demand gen with LinkedIn tools

MarqetU instructional video on 4 practical LinkedIn lead gen extensions As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use...

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Telling your story via video: How to easily create, edit, and promote native video content on LinkedIn

Telling your story via videos has become the most effective format to drive interest and awareness online. See for example this great infographic by Renderforest with some compelling stats highlighting the benefits of video over other content formats. The problem is, who has time or...

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Post-COVID Growth: Do more with less – Automate digital marketing with a simple, low $ MarTech stack

As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger counterparts to generate more leads with...

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Weathering the COVID-19 storm – How to Quickly Reforecast to not Get Blown Off Course

We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed; new infections already announced this weekend (the date of this writing is March 15, 2020). Most logistic curve simulations of the virus’ spread suggest a doubling of total infections...

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