The number of marketing professionals proficient in marketing automation and ABM is surely greater than those that identifiably advertise an official credential or deep ABM expertise on their LinkedIn profile. But probably not by much; marketing people tend to be good at marketing, and so...
Read MoreIf you’ve been following our blog, you know we’ve been writing for a while about modern sales and marketing techniques (aka Account Based Marketing (ABM), Nurturing Marketing, or Marketing 2.0). Describing core trends such as the need for greater sales and marketing cooperation, implementation of deep marketing analytics,...
Read MoreOne July 4th we had our annual BBQ – as every year, it was a nice opportunity for us to get together since we’re a virtual company. We can always count on lively debates because, frankly, we hail from all over the demand generation map...
Read MoreCreating good content is tough. Really tough—especially when you’re trying to meet B2B demand generation deadlines. How many of us have created me-too pieces of content that we aren’t proud of—content pieces that have been blasted to the world in the hope that we will...
Read MoreEmotions are powerful and the biggest emotional motivator of all is fear. There are two types of fear. The first is real. It gets triggered when facing actual, life threatening situations. The second is psychological—these are things we make up in our own minds because...
Read MoreRecently, I spent some time in Manhattan. This was after a long absence since my Business School and McKinsey days in the late 1980s. I had been asked to head up marketing for a private equity-owned security software startup as its Chief Marketing Officer. I...
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