For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of COVID-19, they’re encountering the sobering reality that there will be no return to business as usual, even after they get to...
Read MoreMarqetU instructional video on 4 practical LinkedIn lead gen extensions As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use...
Read MoreAs businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger counterparts to generate more leads with...
Read MoreWe’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed; new infections already announced this weekend (the date of this writing is March 15, 2020). Most logistic curve simulations of the virus’ spread suggest a doubling of total infections...
Read MoreWe’re quickly approaching the knee of the COVID-19 infection curve in the US, with several thousand confirmed infections likely to be announced by week’s end (the date of this writing is March 9, 2020). This will most likely mean a marked increase in the public’s...
Read MoreYou probably never heard of "Growth Architecting," and so you may be reading this thinking, here we go, yet another concept or acronym, and probably don't know if you should care. We do think you should care, and let us explain why: Growth Architecting is...
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