Marketing

Telling your story via video: How to easily create, edit, and promote native video content on LinkedIn

Telling your story via videos has become the most effective format to drive interest and awareness online. See for example this great infographic by Renderforest with some compelling stats highlighting the benefits of video over other content formats. The problem is, who has time or...

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Post-COVID Growth: Do more with less – Automate digital marketing with a simple, low $ MarTech stack

As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger counterparts to generate more leads with...

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Weathering the COVID-19 storm – How to Quickly Reforecast to not Get Blown Off Course

We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed; new infections already announced this weekend (the date of this writing is March 15, 2020). Most logistic curve simulations of the virus’ spread suggest a doubling of total infections...

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Time to Get Real: Going Beyond the ABM Hype

The number of marketing professionals proficient in marketing automation and ABM is surely greater than those that identifiably advertise an official credential or deep ABM expertise on their LinkedIn profile. But probably not by much; marketing people tend to be good at marketing, and so...

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