Sales & Marketing

Grow more with less budget – Low $ demand gen with LinkedIn tools

MarqetU instructional video on 4 practical LinkedIn lead gen extensions As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use...

Read More

Post-COVID Growth: Do more with less – Automate digital marketing with a simple, low $ MarTech stack

As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger counterparts to generate more leads with...

Read More

Do You Have the CRO Mindset?

If you’ve been following our blog, you know we’ve been writing for a while about modern sales and marketing techniques (aka Account Based Marketing (ABM), Nurturing Marketing, or Marketing 2.0). Describing core trends such as the need for greater sales and marketing cooperation, implementation of deep marketing analytics,...

Read More