Grow more with less budget – Low $ demand gen with LinkedIn tools
As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use LinkedIn Navigator and 4 companion extensions to generate highly targeted leads.
The 4 extensions useful for leveraging LinkedIn Navigator’s wealth of high quality contact information featured Johannes’ video are Dux-Soup, LinkMatch, Sharetivity, and CrystalKnows. We have launched several new demand generation efforts using paractical, high-velocity strategies such these since the pandemic hit in March 2020 with good success and on rapid timelines.
These two graphics show a recent B2B lead generation effort where we hit the goals set by the company’s growth architecture within a few weeks of launch:
Figure 1 – H2 2020 New Growth Architecture Figure 2 – H2 2020 Lead Generation Goal Attainment
If you missed the two prior MarqetU blogs about low-cost lead generation approaches, here they are:
- “Post-COVID Growth: Do more with less – Automate digital marketing with a simple, low $ MarTech stack” (Link)
- “Telling your story via video: How to easily create, edit, and promote native video content on LinkedIn” (Link)
Here is the 7-minute video:
If you would like to know more about how to implement our sample, low-cost MarTech stack and build a well-oiled demand generation machine with parts that talk to each other, please reach out to us on LinkedIn, Twitter, at firstname.lastname@example.org, or call (001) (650) 727-0983.