Science of Revenue

Accurate and predictable pipeline planning. Trust (y)our analytics, not just gut or emotion.

What we do

We focus on the essential metrics that matter and believe in transparency and truth in reporting. The same is true of building accurate demand generation models and forecasts using our “Science of Revenue” breakdown of pipeline into its various sources by measurable steps. Our familiarity with tight analytics combined with modern cloud-based MarTech and machine learning tools gives you unprecedented insight into your demand generation.


You will know where you stand, and what works … or doesn’t.

How we do it

  • Accurate demand generation models
  • Forecasting by modeling lead flows, sales capacity, campaigns
  • Play-by-play decomposition of pipeline into measurable steps
  • Revenue contribution analytics
  • Cloud-based analytics from apps like Marketo and Salesforce

What we’ve done

“Accurately forecasted lead and pipeline growth and hit goals within +/- 5% of forecast, while hitting a spend target of 98% of annual budget” (eHealth)