Archecting Predictable Growth

C-level Solutions

for B2B Startups

to drive fast, optimized, transparent,

and predictable revenue growth

Architecting

(New) Growth

We enable you to architect a new B2B bookings pipeline, from sales

to marketing to customer success ... and quickly make it reality.

Science

of Revenue

Accurate and predictable pipeline (re)planning.

Trust (y)our analytics, not just gut or emotion.

CXO-Level

System

Why wait for a tech stack that's too expensive and complex?

And, worse, all those tracking numbers still don't add up.

Your Need

for Speed

We help you pick up speed again ... and tell you where to

focus now and where to stop wasting time and money.

Create predictable pipelines and hit growth goals with precise growth plans

Investors pay a premium for predictable bookings growth and therefore for accurate spend efficiency and growth modeling. And sales and marketing careers last longer if growth goals are realized on time and budget.
Yet, many startups can’t quantify answers to C-level questions like: “How much pipeline do we need, by when, and from which origins to make our bookings goals?“

Growth Architecting – ROI

Observed, tangible benefits:

Faster response to changes in demand and sales velocity
Reassign $’s / resources from inefficient program(s)
Save 0.25+ FTE in planning from business / revenue operations
Clear goals for board, sales, or marketing meetings; less prep time

Faster Time to New Pipeline and Revenue 0

More Efficient Budget (Re)Allocations 0

Reduced Business Operations Efforts 0

Shortened Meeting and Prep Time 0

Growth Architecting – Who we’re well suited for

If you believe in growth being not only art but also science, value transparent data sharing, and you are thoughtful … you will like our approach

RAMP

Startup, Seed, Series A or B:

You’re a CEO, COO, CMO, or CRO/CCO
Early stage B2B cloud software startup
You want an inexpensive, yet tailor-made, high velocity demand generation engine that can scale
You’re innovative, data-driven, and action-oriented
You’re looking for fast results

SCALE

Series C, D, or E:

CMO, CRO, CEO, VP Demand Gen or Bus Ops
B2B cloud software; growing professional services
You want to grow faster and more predictably, and optimize your demand gen spend & infrastructure
You hate wasting time on silo’ed politicking or the small stuff because you are busy building pipeline

VALIDATE

Board or Investor:

Angel, VC, or PE investor, or board member
You’ve seen the PPTs but don’t believe the math
Want certainty that new sales and marketing budgets have predictable pipeline results and are efficient
You are highly analytical, understand modern demand gen engines, and prefer data over opinions

Testimonials

Predictive Bookings Model

I hired Johannes’ organization to develop a predictive bookings model in support of our company aggressive growth plans. The results were honestly above my expectations as within a 3-month period we were able to develop a working model.

Maxime Elbaz CCO - Bio-Optronics

Strategic Marketer

Johannes is an amazing strategic marketer with a unique ability to quickly identify inefficiencies in the sales process and then align marketing expenditure so that companies can achieve aggressive, yet realistic, sales goals.

Mark Willingham CEO / Cofounder at AGENT, Inc.

Marketing Leader

Johannes is a one of a kind marketer, with a very unique combination of skills, from deep analytical expertise to structured research methodologies to strategic planning to team building.

Leslie Olsen CMO at Fundbox

Pragmatic and Effective

Johannes is a breath of fresh air in a sense that his interventions are logical, precise, prescriptive, pragmatic and on the mark. With a bias for action he makes work challenging and fun.

Mark Zawacki Founder of 650 Labs

Instrumental and Creative

Johannes is an instrumental leader and team player in driving and executing our actions and success. As a marketing executive he is creative, bright and a pleasure to work with.

Steve Yount VP of Sales at Medrio

Growth Architecting – Blog

Thought leadership content around predictably and measurably scaling B2B bookings pipeline

From Reactive Analytics to Proactive Growth: What B2B Martech Needs
Marketing, Sales, and Operations teams today have no shortage of tech solutions at their disposal. Ask any team – even those at startups and SMBs – and they’ll likely tell you their tech stack looks more like a tech skyscraper, built with a lit...
Read More
The Perfect Storm Facing Post-Pandemic B2B Marketing Teams
For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of COVID-19, they’re encountering the sobering reality that there will be no return to business as usual, eve...
Read More
The end-to-end DIY video cookbook
Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach...
Read More

Growth Architecting – Fast & Predictable B2B Pipeline

Create predictable pipelines and hit growth goals with precise growth plans