Our solution: “Growth Architecting” = Strategy + plans + pipes


Strategy – Quantify growth

  1. Growth and budget baselines
  2. “Precision Segmentation” targeting
  3. Competitive value proposition
  4. Board / CXO meeting prep

Plans – Model & track

  1. Science of revenue “Revenue Framing” and realistic, trackable growth forecasting
  2. Optimize budgets and model scenarios
  3. Monthly goals & OKRs / KPIs
Three mature businesseople using a laptop and discussing paperwork while having a meeting together in the lobby of an office building

Pipes – Deliver pipeline

  1. Fractional CMO, executive coaching
  2. Tracking & corrective action
  3. Skilled fulfillment team
  4. Project management

Avoid unpredictable pipelines and

missing growth goals with

precise growth planning


  • Investors pay a premium for predictable bookings growth and therefore for accurate spend efficiency and growth modeling.
  • Yet, many startups can’t quantify answers to C-level questions like: “How much pipeline do we need, by when, and from which origins to make our bookings goals?

Growth Architecting – ROI

Observed, tangible benefits:

  • Faster response to changes in demand and sales velocity
  • Reassign $’s / resources from inefficient program(s)
  • Save 0.25+ FTE in planning from business / revenue operations
  • Clear goals for board, sales, or marketing meetings; less prep time
Faster Time to New Pipeline and Revenue 0
More Efficient Budget (Re)Allocations 0
Reduced Business Operations Efforts 0
Shortened Meeting and Prep Time 0

Growth Architecting – Who we’re well suited for

If you believe in growth being not only art but also science, value transparent data sharing, and you are thoughtful … you will like our approach


Startup, Seed, Series A or B:

  • You’re a CEO, COO, CMO, or CRO/CCO
  • Early stage B2B cloud software startup
  • You want an inexpensive, yet tailor-made, high velocity demand generation engine that can scale
  • You’re innovative, data-driven, and action-oriented. You’re looking for fast results


Series C, D, or E:

  • CMO, CRO, CEO, VP Demand Gen or Bus Ops
  • B2B cloud software; growing professional services
  • You want to grow faster and more predictably, and optimize your demand generation infrastructure
  • You hate wasting time on silo’ed politicking or the small stuff because you are busy building pipeline


Board or Investor:

  • Angel, VC, or PE investor, or board member
  • You’ve seen the PPTs but don’t believe the math
  • Want certainty that new sales and marketing budgets have predictable pipeline results and are efficient
  • You are highly analytical, understand modern demand gen engines, and prefer data over opinions


Predictive Bookings Framing Model

I hired Johannes’s organization to develop a bookings predictive framing model in support of our company aggressive growth plans. The results were honestly above my expectations as within a 3-month period we were able to quickly develop a working model. This helped us adjust our forecast quickly to achieve our goals by shifting marketing budgets towards more efficient spend initiatives. Johannes seamlessly integrated with our marketing leadership and was able to mentor them on using the framing model to maximize marketing initiatives in support of our booking’s goals on a quarterly basis. Definitively the best tool in the market for any company looking for developing a quantitative predictive framing model to support their growth goals.

Maxime Elbaz Chief Commercial Officer

Strategic Marketer

Johannes is an amazing strategic marketer with a unique ability to quickly identify inefficiencies in the sales process and then align marketing expenditure so that companies can achieve aggressive, yet realistic, sales goals. Within a few weeks of engaging with MarqetU we had fully analyzed our previous 2 years of sales and marketing initiatives and implemented a plan that focused on 5X annual growth. Super impressed.

Mark Willingham CEO / Cofounder at AGENT, Inc.

Marketing Leader

Johannes is a one of a kind marketer, with a very unique combination of skills, from deep analytical expertise to structured research methodologies to strategic planning to team building.

Leslie Olsen CMO at Fundbox

Pragmatic and Effective

Johannes is a breath of fresh air in a sense that his interventions are logical, precise, prescriptive, pragmatic and on the mark. With a bias for action he makes work challenging and fun.

Mark Zawacki Founder of 650 Labs

Instrumental and Creative

Johannes is an instrumental leader and team player in driving and executing our actions and success. As a marketing executive he is creative, bright and a pleasure to work with.

Steve Yount VP of Sales at Medrio

Growth Architecting – Blog

Thought leadership content around predictably and measurably scaling B2B bookings pipeline

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