Predictive Bookings Framing Model
I hired Johannes’s organization to develop a bookings predictive framing model in support of our company aggressive growth plans. The results were honestly above my expectations as within a 3-month period we were able to quickly develop a working model. This helped us adjust our forecast quickly to achieve our goals by shifting marketing budgets towards more efficient spend initiatives. Johannes seamlessly integrated with our marketing leadership and was able to mentor them on using the framing model to maximize marketing initiatives in support of our booking’s goals on a quarterly basis. Definitively the best tool in the market for any company looking for developing a quantitative predictive framing model to support their growth goals.
Johannes is an amazing strategic marketer with a unique ability to quickly identify inefficiencies in the sales process and then align marketing expenditure so that companies can achieve aggressive, yet realistic, sales goals. Within a few weeks of engaging with MarqetU we had fully analyzed our previous 2 years of sales and marketing initiatives and implemented a plan that focused on 5X annual growth. Super impressed.
Johannes is a one of a kind marketer, with a very unique combination of skills, from deep analytical expertise to structured research methodologies to strategic planning to team building.
Pragmatic and Effective
Johannes is a breath of fresh air in a sense that his interventions are logical, precise, prescriptive, pragmatic and on the mark. With a bias for action he makes work challenging and fun.
Instrumental and Creative
Johannes is an instrumental leader and team player in driving and executing our actions and success. As a marketing executive he is creative, bright and a pleasure to work with.
By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers should cope with the impact and aftermath of COVID-19 (read that blog here). Today we presented the foll...Read More
2020 MAY 11 FOCUS: “Now what? Time to hustle again”: Welcome back to our newsletter. With 33 million having filed for unemployment and public as well as private noise levels rising around wanting to return to a more productive life, the pressures...Read More
By Jill Richards & Johannes Hoech There is no doubt that the COVID-19 pandemic has impacted people and businesses. Many of us are now working from home and trying to stay productive amidst a barrage of unsettling and sometimes confusing news. But...Read More