Avoid unpredictable pipelines and missing growth goals with precise growth planning
- Investors pay a premium for predictable bookings growth and therefore for accurate spend efficiency and growth modeling.
- Yet, many startups can’t quantify answers to C-level questions like: “How much pipeline do we need, by when, and from which origins to make our bookings goals?“
Growth Architecting – ROI
Observed, tangible benefits:
- Faster response to changes in demand and sales velocity
- Reassign $’s / resources from inefficient program(s)
- Save 0.25+ FTE in planning from business / revenue operations
- Clear goals for board, sales, or marketing meetings; less prep time
Growth Architecting – Who we’re well suited for
If you believe in growth being not only art but also science, value transparent data sharing, and you are thoughtful … you will like our approach
RAMP
Startup, Seed, Series A or B:
- You’re a CEO, COO, CMO, or CRO/CCO
- Early stage B2B cloud software startup
- You want an inexpensive, yet tailor-made, high velocity demand generation engine that can scale
- You’re innovative, data-driven, and action-oriented
- You’re looking for fast results
SCALE
Series C, D, or E:
- CMO, CRO, CEO, VP Demand Gen or Bus Ops
- B2B cloud software; growing professional services
- You want to grow faster and more predictably, and optimize your demand gen spend & infrastructure
- You hate wasting time on silo’ed politicking or the small stuff because you are busy building pipeline
VALIDATE
Board or Investor:
- Angel, VC, or PE investor, or board member
- You’ve seen the PPTs but don’t believe the math
- Want certainty that new sales and marketing budgets have predictable pipeline results and are efficient
- You are highly analytical, understand modern demand gen engines, and prefer data over opinions
Testimonials
Predictive Bookings Model
I hired Johannes’ organization to develop a predictive bookings model in support of our company aggressive growth plans. The results were honestly above my expectations as within a 3-month period we were able to develop a working model.
Strategic Marketer
Johannes is an amazing strategic marketer with a unique ability to quickly identify inefficiencies in the sales process and then align marketing expenditure so that companies can achieve aggressive, yet realistic, sales goals.
Marketing Leader
Johannes is a one of a kind marketer, with a very unique combination of skills, from deep analytical expertise to structured research methodologies to strategic planning to team building.
Pragmatic and Effective
Johannes is a breath of fresh air in a sense that his interventions are logical, precise, prescriptive, pragmatic and on the mark. With a bias for action he makes work challenging and fun.
Instrumental and Creative
Johannes is an instrumental leader and team player in driving and executing our actions and success. As a marketing executive he is creative, bright and a pleasure to work with.
Growth Architecting – Blog
Thought leadership content around predictably and measurably scaling B2B bookings pipeline
The end-to-end DIY video cookbook
Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach...
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Grow more with less budget – Low $ demand gen with LinkedIn tools
MarqetU instructional video on 4 practical LinkedIn lead gen extensions As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded thi...
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B2B Tech Marketing Community Weekly Newsletter: Sept 12, 2020
2020 SEPTEMBER 12 FOCUS: “More B2B pipeline and lower budget”: Welcome back to our newsletter. In a recent online survey, we asked two simple questions of B2B sales and marketing professionals: 1) Since Covid-19 hit, have your lead goals gone up ...
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